January 14, 2019
Connectivity Wireless partnered with Hines to provide cellular service as an amenity to guests and tenants at Fourth and Madison.
The installation of the system poises the Seattle-based, class-A office tower to thrive amid the increasingly competitive environment.
Fourth and Madison Provides an Amenity that Keeps Them Competitive in the Decade’s “Fastest-Growing Big City”
SEATTLE, Jan. 14, 2019 (GLOBE NEWSWIRE) — In 2018, Seattle was named the “decade’s fastest-growing big city in the U.S.” Amid the increasingly competitive commercial real estate environment, Fourth and Madison, a premier 40-story office tower, now provides cellular connectivity as an amenity – an increasingly popular decision that could prove great dividends as the Seattle market continues to grow.
The property manager, Hines, partnered with Connectivity Wireless and Simplifi Wireless Group to install a cellular enhancement system (DAS). While the improved mobile voice and data coverage is sure to satisfy existing mobile-device-using tenants the solution will also help the property attract and retain high-quality tenants by keeping abreast of their connectivity needs.
On the edge of 5G, and the highly anticipated year of 2020, connectivity demands will be at an all-time high – to the likes we have never seen.
The Business Case
Fourth and Madison, owned by Nuveen Real Estate, is LEED® Platinum-certified and was awarded the BOMA Office Building of the Year award in 2007. Hines’ active implementation of this technology throughout many of its Class A office properties is a testament to its continued commitment and standard of providing industry-leading services and conveniences to its customers.
“Our goal is to always provide premier amenities, spaces, and services to our tenants, while also increasing the value and integrity of the building for ownership,” said C. Hayes, Assistant Property Manager at Fourth and Madison. “DAS presented an opportunity to achieve all those through improving tenant’s cellular connectivity while adding a lasting amenity to the building.”
About the System
“CW [was] committed to getting the job done,” Hayes said. “They worked around our tenant’s schedules with relatively limited impact to their operations.”
The neutral host, iDAS, and oDAS systems were completed within four months. As an added value to participating wireless carriers, the oDAS antennas on the sixth-floor balcony were leveraged to provide street coverage to pedestrians.
The JMA TEKO system supports four carriers and leverages 297 antennas, 18 remotes, and FUZE digital electricity to provide coverage throughout the 845,533-square-foot tower. Additionally, advanced stealthing methods were used to blend the exterior antennas with the metallic architecture so they would not distract from the building aesthetics.
About Connectivity Wireless
Connectivity Wireless is a leading provider of in-building wireless solutions for properties throughout the United States. Connectivity offers highly valued, advanced, and scalable solutions to wireless carriers and building owners who understand the importance of creating the best possible experience for their customers today and in the future. Connectivity Wireless empowers customers to drive digital transformation in alignment with their unique business needs and wireless goals with flexible business models and end-to-end services utilizing 5G and beyond. Stay up to date with our latest happenings by following us on LinkedIn, Facebook, and Twitter, or subscribe to receive our latest news press releases, and blogs.
About Hines
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 207 cities in 24 countries. Hines has approximately $116.4 billion of assets under management, including $64 billion for which Hines provides fiduciary investment management services and $52.4 billion for which Hines provides third-party property-level services. The firm has 109 developments currently underway around the world. Historically, Hines has developed, redeveloped, or acquired 1,319 properties, totaling over 431 million square feet. The firm’s current property and asset management portfolio includes 527 properties, representing over 224 million square feet. With extensive experience in investments across the risk spectrum and property types and a pioneering commitment to sustainability, Hines is one of the largest and most respected real estate organizations in the world. Visit www.hines.com for more information.
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